A “COMING SOON!” announcement often precedes future events in entertainment and sports, or the launch of the latest technology. The goal is to create anticipation and excitement for what is going to happen, even though it may be months away.
While reading the book of Revelation, I was impressed with the “coming soon” sense of immediacy permeating the entire book. Rather than saying, “Someday, in the far distant future, Jesus Christ is going to return to earth,” the text is filled with phrases like “things which must shortly take place” (1:1) and “the time is near” (v.3). Three times in the final chapter, the Lord says, “I am coming quickly” (Rev. 22:7,12,20). Other versions translate this phrase as, “I’m coming soon,” “I’m coming speedily,” and “I’m on My way!”