Crave Him

Why is it that when we say: “This is the last potato chip I’m going to eat,” five minutes later we we’re looking for more? Michael Moss answers that question in his book, “Salt Sugar Fat.” He describes how America’s largest snack producers knows how to “help” people crave junk food. In fact, one popular company spent $30 million a year and hired “crave consultants” to determine the bliss point for consumers so it could exploit our food cravings.

Unlike that company, Jesus helps us to long for real food—spiritual food—that brings satisfaction to our souls. He said, “I am the…