Advertisers have concluded that the most attention-grabbing word that viewers react to is their own name. Thus a television channel in the UK has introduced personalized advertisements with their online streaming services.

We might enjoy hearing our name on television, but it doesn’t mean much without the intimacy that comes when someone who loves us says our name.

Mary Magdalene’s attention was arrested when, at the tomb where Jesus’s body had been laid after He was crucified on the cross, He spoke her name (John 20:16). With that single word, she turned in recognition to the Teacher whom she loved and followed,…